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News In a Nutshell | June 28, 2022
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Peanut Congress Highlights the Metaverse and
Women in Peanut Leadership
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At the meeting of the USA Peanut Congress in Charleston, SC earlier this month, the National Peanut Board (NPB) was involved in two “firsts.” During the General Session, Ian Abrams, executive vice president of Golin, presented the future of consumer marketing in the metaverse. The metaverse is an immersive, online, virtual reality world to facilitate connection in all aspects of our lives, from playing games with friends to cooking dinner with a chef. Still in its infancy, the metaverse is far from being a large part of consumers’ lives, but it’s posed for growth and marketers are paying attention to the metaverse’s potential to build community, expand reach, personalize experiences and more.
Back in the real world, Peanut Congress was also the site of the first gathering of the Women in Peanut Leadership (WPL) group. Founded by Marianne Catalano, executive director of Virginia Carolinas Peanut Promotions, and Shelly Nutt, executive director of Texas Peanut Producers Board, WPL’s goal is to promote and unite women within the peanut industry. NPB sponsored WPL’s lunch and tour of the Charleston Harbor which welcomed more than 40 attendees.
“NPB has a long history of women in leadership and is proud to support this industry effort to increase women’s opportunities and success in peanuts,” said Lauren Highfill Williams, director of communications at NPB.
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Peanut Industry Explores South Korean Market
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National Peanut Board (NPB) President and CEO Bob Parker and Arkansas Board Member Greg Baltz traveled to Seoul, Korea for the Seoul Food show from June 7 – June 10. Seoul Food is an international exhibition for food, beverages, hotels, restaurants and food services. The event, which featured +1,600 exhibitors with 40+ countries represented, provides an opportunity for businesses to display their products and establish network contacts with potential buyers and businesses from around the world.
The Texas Peanut Producers Association and the American Peanut Council exhibited at the show. Parker, Baltz, Texas and APC met with officials with agricultural trade experts from the U.S. Embassy in Seoul; met officials from the Korean Peanut Importers Association; and toured retail outlets to get a better understanding of how Koreans consume peanuts. The group learned that the tariff for raw peanuts from the U.S.A. will phase out completely in 2026.
“This gives us a few years to establish relationships with Korean importers and help U.S. suppliers of raw peanuts make connections," Parker said. "The Korean market seems most interested in shelled high oleic Virginia peanuts. We also learned that there is currently no tariff on roasted or processed U.S. peanuts, giving us an immediate opportunity.”
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NPB Showcases Sustainable USA-Grown Peanuts at Menus of Change
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The National Peanut Board (NPB) recently showcased sustainable USA-grown peanuts at the Culinary Institute of America’s Menus of Change leadership summit. More than 300 experts in foodservice, health science, and social change presented and discussed topics relevant to what today’s health- and environmentally conscious consumers expect from corporations, foodservice operators, and business leaders.
“Leadership summits like Menus of Change allow NPB to showcase the nutritional and sustainability benefits of peanuts to influential foodservice operators and business leaders who are looking for innovative ways to improve their menus to meet changing consumer preferences,” said NPB chief marketing officer, Ryan Lepicier. When it comes to food choices and sustainability, carbon emissions ranked most important to conference attendees according to a custom poll conducted by the Culinary Institute of America on behalf of NPB. Soil conservation, land use efficiency and water use efficiency ranked second, third and fourth respectively.
Datassential presented its 3rd annual Plant-Forward Opportunity Report at the summit. Among the many interesting findings was that more than half of consumers say they are concerned about climate change and that a majority make the connection between food choices and environmental impact. While concerns about taste and affordability of plant-based food persists, more consumers show interest in trying dishes with mixed animal and plant proteins. Attendees got to try several peanut menu items during meals and networking breaks. A favorite was the Mexican Coffee Style Popped Amaranth Peanut Butter Cups. Other menu items included Chicken Peanut Mole and Peanut Salsa Macha on Seared Cauliflower.
Photo credit: Culinary Institute of America
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NPB Highlights Peanuts at Specialty Food Show
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Earlier this month, the National Peanut Board (NPB) attended the 2022 Summer Fancy Foods Show in NYC to see the latest food trends and flavor profiles for the year. It was the first Summer Fancy Foods Show hosted since the COVID-19 pandemic hiatus with over 180,000 products presented. Specialty food remains one of the fastest-growing segments of the food business and there were a variety of products featured like specialty cheeses, artisan hot sauces, organic chips and gourmet peanut butter.
Visitors to the NPB booth were introduced to several notable peanut products, including flavor-packed peanuts from Hubs — a multi-generational peanut farming family who sell gourmet peanuts grown in Virginia. Also featured at the booth were LuRay boiled peanuts, who brought this southern roadside staple to NYC. There was also Noomi, an organic artisan peanut butter sweetened from dates, as one of the newest peanut butter options. Mission MightyMe represented the growing new market of peanut puff snacks targeted towards children for early introduction to prevent peanut allergies. One other specific innovation of peanut products includes Virginia Gold Coffee, the first coffee-alternative that is 100% made from peanuts.
“As we head into a second year of the COVID-19 pandemic, comfort is an overriding theme,” said Denise Purcell, vice president of content and education for the Specialty Food Association. “The events of the past 18 months have consumers seeking out familiar and comforting foods and beverages, but often with a twist for some excitement, or with specific diets and health concerns in mind.”
Some notable and trending peanut snack products from the show included: - Chingonas – A salsa macha blend made with peanuts from a husband and wife duo out of their restaurant Otra in California.
- BNutty – A gourmet peanut butter brand with a variety of flavors made by two soccer moms in Indiana wanting to provide better snack options for their children.
- Hot Monkey Nuts – A flavorful spicy peanut snacks brand that features 9 different flavors focused on bringing you the heat.
- Jessie’s Nutty Cups – Small, peanut butter and chocolate cups. These are handcrafted and come in 8 different flavor variations.
Photo: From Left to Right: Amanda Stevenson, Mission MightyMe; Krystina Murawski, Noomi; Marshall Rabil, Hubs Peanuts; James Brown, LuRay Peanuts; James Harrell, Virginia Gold Coffee; Lauren Marcinkosk, LuRay Peanuts
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National Peanut Board to set FY-23 Plan at July
Board Meeting
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JUNE 7, 2022 – ATLANTA – The National Peanut Board (NPB)
will set strategic direction for the FY-23 program of work and budget at its
quarterly board meeting July 19-20, 2022. The meeting will take place at the
Edgewater Beach Resort – 11212 Front Beach Rd, Panama City Beach, FL 32407.
The Board begins the planning process each year by assessing
consumer attitudes and market conditions and setting the program of work to
align with strategic objectives to advance its mission of improving the
economic condition of USA peanut farmers and their families through compelling
promotion and groundbreaking research.
NPB’s FY-23 begins Nov. 1, 2022 and ends Oct. 31, 2023.
The meeting schedule is as follows:
Tuesday, JULY 19, 2022
10:15 – 10:45 AM
General Session
10:45 – 12:00 PM
Domestic Promotions Committee
1:00 – 1:30 PM Budget & Finance Committee
1:30 – 2:00 PM Export Committee
2:00 – 2:30 PM Grower Committee
2:45 – 5:00 PM FY-23 Program of Work Presentation
Wednesday, JULY 20, 2022
10:00 – 10:45 AM
General Session Reconvenes
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NPB represents all USA peanut farmers and their families.
As farmers and stewards of the land, our mission is to improve the economic
condition of USA peanut farmers and their families through compelling promotion
and groundbreaking research.
NPB does not discriminate on the basis of race, color,
national origin, sex, religion, age, disability, political beliefs, sexual
orientation, genetic information, parental status, and marital or family
status. NPB agrees that it will fully comply with any and all applicable
Federal, State, and local equal employment opportunity statutes, ordinances,
and regulations, including, but not limited to, Title VII of the Civil Rights
Act of 1964; the Americans with Disabilities Act of 1990; the Age
Discrimination in Employment Act of 1967; the Equal Pay Act of 1963, and the
Genetic Information Act of 2008. Persons requiring alternative means of program
communication (Braille, large print, audiotape, etc.) or mobility assistance
should contact NPB at 678-424-5750 prior to attending the NPB event in
question.
The National Peanut Board’s Peanut Promotion, Research
and Information Order can be accessed on the USDA Agricultural Marketing
Services website, or can be downloaded by clicking here.
Please direct any questions or R.S.V.P. to Emily
Cunningham, National Peanut Board, Administrative Specialist at
elcunningham@nationalpeanutboard.org or by calling 678-424-5747.
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Recipe: Peanut Power Smoothie
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This nutritious Peanut Power Smoothie makes a satisfying
light meal or a tasty mid-morning or after school snack. Blend everything to
get a creamy smoothie that packs a nutritious punch! Get the full recipe here.
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National Peanut Board
Calendar for
June 28 - July 31, 2022 |
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Lindsay Stevens
Specialist
Sherry Coleman Collins, MS, RD, LDN Consultant
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Catherine Karanja
Specialist
Darby Johnson Specialist |
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