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News In a Nutshell | November 29, 2022
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Virginia Alternate Westley Drake Featured on The Big
Fib Podcast
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The Big Fib is a podcast and now Disney+ show from
Gen Z Media, a media company creating podcasts for kids and their families.
Behind the game show-style and humor of the podcast, The Big Fib focuses
on teaching younger generations how to develop critical thinking skills and
identify misinformation.
On each episode, kid contestants get the opportunity to
grill adults on their knowledge about a particular topic and try to figure out
who is the real expert.
Peanuts were the big topic on Episode
226 of The Big Fib. In the episode, Virginia-based peanut farmer and
National Peanut Board alternate member Westley Drake went up against a fake
peanut expert to determine fact from fiction.
The show started with the Hot Seat, where each proclaimed
peanut expert had to answer questions about peanuts and their relationship to
peanuts. West spoke about peanut farming being a strong tradition on his
family’s farm for generations, and how peanuts are incredibly versatile and
sustainable.
Next, West and the fake peanut expert had to rapidly answer
some peanut trivia during the Shorts on Fire round. The peanut trivia questions
asked were quite unique, such as having to list two of the six cities in the
U.S. named Peanut.
At the end of the show, the kid contestant had to make the
tough decision of determining who was the true expert.
You’ll have to tune in to see who was declared the Peanut
Fibber!
We followed up with Westley Drake to hear how his experience
was as a participant on The Big Fib.
“I was recently invited to participate in The Big Fib
podcast as the ‘peanut expert’ during an episode on peanuts,” West said. “One
of my favorite things about being a farmer is telling other people about what I
do on a daily basis and explaining how our crops are grown. The Big Fib podcast
was a perfect place for me to be able to do just that, and it was a lot of fun
as well! My biggest hope is that this podcast will plant a (peanut) seed in the
minds of the children who listen to it! From there, they will hopefully begin
to ask more questions and continue to further their knowledge about our
favorite crop- peanuts!”
The
Big Fib is available to stream on Apple Podcasts, Spotify and Amazon
Music.
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USDA Releases Proposed Update to WIC Food Package
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The USDA released the proposed new rule for the Women,
Infant and Children (WIC) supplemental nutrition program food packages on
November 17. You can access it here.
Peanut-containing foods are not included in the under 6-month and under
12-month proposed food packages. In the proposal, USDA has provided
accommodations for participants with existing food allergy, but there appears
to be no mention of early introduction or food
allergy prevention.
More than 50% of the four million babies born in the US are
served by the WIC program (source).
This rulemaking proposes to revise regulations governing the
WIC food packages to align them with the Dietary Guidelines for Americans
(DGA), 2020-2025. However, the DGA specifically states, “Introducing peanut-containing
foods in the first year reduces the risk that an infant will develop a food
allergy to peanuts.”
The proposed rule is open for public comment until February
21, 2023. The National Peanut Board plans to submit a comment and will share
more information with you in the coming weeks.
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Peanuts Impress at Food Trade Media Conference
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The National Peanut Board (NPB) participated in the
International Foodservice Editorial Council’s (IFEC) annual meeting in Santa
Barbara, California earlier this month. NPB was a sponsor of the popular Chef’s
Showcase and partnered with local chef Adam Sacore of Local to serve Cacahuate Pork
Belly. The Mexican-inspired dish featured fried pork belly bites topped with
spiced peanut sauce, beet-pickled shallot, radish and chopped peanuts, served
in a purple endive lettuce cup. The dish was beautiful, delicious and
well-received by the media attendees.
NPB’s Lauren Highfill Williams and consultant Valeri Lea had
one-on-one meetings with editors from a variety of foodservice media outlets
including Prepared Foods, Flavor & the Menu, Supermarket
News, QSR, School Nutrition Association and more to discuss the latest
peanut updates and opportunities to include peanuts in their editorial coverage
in the coming year.
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Worlds of Flavor Highlights Global Foods
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The National Peanut Board (NPB) was a top sponsor at the
Culinary Institute of America’s annual Worlds of Flavor conference in Napa, California.
The topic of this year’s conference was Africa and the World: Reclaiming the
Past, Crafting the Future.
Together, over 100 top chefs, food writers, food producers,
food authorities and foodservice operators examined the food, culture and
innovation of Africa and its impact on the foodways of the African diaspora.
NPB SVP & Chief Marketing Officer Ryan Lepicier attended
the conference along with Markita Lewis, NPB Marketing and Communications
Associate, and consultant Valeri Lea from Sherman Moritz.
Peanuts are central to African cuisine and cuisines of the
African diaspora and were featured throughout the entire conference in chef
demos and menu items. NPB also co-sponsored the live broadcast of the event
that had over 18,000 views.
An NPB breakfast featured recipes from and inspired by chefs
Zoe Adjonyoh and Hawa Hassan. Notable peanut dishes on the menu included Ghanaian
Peanut Bread and Red Red Stew with Spicy Plantains and Peanuts.
At the World Marketplace tastings, conference guests sampled
dishes from Chef Chris Viaud that were inspired by his Haitian heritage including
Peanut Pralines, Chicken Peanut Suya with Pepper Sauce, and a Stewed Chicken
with Peanuts, White Rice, and a Spicy Cabbage Slaw.
NPB also sponsored kitchen workshops and seminars that took
guests through flavors of the Bahamas, Dominican Republic, Ghana and Nigeria
and celebrated the traditions and innovations in the cuisines.
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NPB’s Marketing Summit Returns to Chicago
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The National Peanut Board (NPB) Marketing Summit returned to
Chicago after two years away on Nov. 14-15. Peanut state representatives
attended to gain insights on marketing strategies and opportunities in the
industry. Here are the big takeaways from the meeting.
Millennials and Gen Z Have Taken Over
Millennials have overtaken baby boomers as America’s largest
generation. Their spending power exceeds expectations at $2.5 trillion
annually. Additionally, Gen Z constitutes more than a quarter of the population
in the U.S. They have the fastest growing economic power globally. Gen Zs are
reshaping the world and redefining how we live.
Redefining Everything
Gen Z is redefining everything, including how we eat. Gen Z
and young millennials tie what they eat directly to their identity and tend to
factor in morality, nutrition and the impact on mental health when making food
choices. One example is sushi pizza, which showcases the trend of global
flavors with new comfort food.
Snacking
is Everything
In a survey conducted by NPB, 68% of respondents admitted
they reach for snacks more frequently in times of anxiety or stress. Results
also revealed that 63% prefer their food to have “a little kick” — and that 36%
of Gen Zers and 41% of millennials are challenging themselves to try more spicy
foods during the pandemic. Classics like peanut butter and jelly sandwiches are
just as debatable — 40% would categorize it as a snack, but 39% call it a meal.
One-third of respondents said they could make a meal out of nothing but
peanuts, compared to half who believe the legume to be snack material
only. The 2021 online study was conducted at random, nationwide and
matched to the census for age, gender, income and race. Consumers ages 18+
who’d eaten peanuts, peanut butter and/or peanut products at least once in the
past month OR purchased any of those items in the past month for someone in
their household were able to respond.
TikTok and Instagram
Instagram has been consistently altering its platform to
keep up with changing consumer interests. While taking a hit on usage from Gen
Z compared to the previous year, Piper Sandler’s recent Gen Z report
noted that 22% of Gen Z between the ages of 7 and 22 still named Instagram as
their favorite app in 2021 and is a place where consumer search for items and
topics of interest. Recent
research by Pew suggests that TikTok’s audience is beginning to age up. As
the app quickly approaches mass adoption, many of us are thinking - what next?
BeReal has been in conversation recently, but marketers are not convinced just
yet. Instead, trend forecasters are looking at interest-based communities and
Discord.
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The Peanut Podcast Episode 13: Mental Health and Farm
Families
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Many say that farming is a calling and there’s a lot to love
about a career in agriculture. But the all-consuming and isolated nature of
life on the farm and so many factors out of the grower’s control can cause an
incredible amount of stress and mental hardship. Not only for farmers
themselves but also for their loved ones. In this episode, we talk with Florida
Peanut Producers Association's Executive Director Ken Barton; grower Lamont Bridgeforth; and
Knesha Rose-Davison, the public health and equity director at Agrisafe. The
full recap can be found here,
and the episode can be found here.
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Recipe: Holiday Peanut Butter Cup Pie
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Last Thanksgiving, Hersey released a supersized Reese’s
Peanut Butter Cup—the largest one it’s ever released. Then, just hours later,
the company announced that the 9-inch long, 3.25-pound solid peanut butter and
chocolate cup sold out. For those who missed out on the limited edition treat
or for those craving it this year, you can still try something similar—and
without wiping out your budget for the holidays! NPB consultant, Sherry Coleman
Collins, MS, RDN, LD, created what we think is a pretty close substitute. Let
us know what you think! Find the recipe here.
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National Peanut Board
Calendar for
November 29 - December 16, 2022 |
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News in a Nutshell is a bi-monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Lindsay Stevens
Specialist
Sherry Coleman Collins, MS, RD, LDN
Consultant
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Catherine Karanja
Specialist
Markita Lewis, MS, RD Associate |
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