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News In a Nutshell | October 3, 2023
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NPB Champions
Solutions to Food Allergies
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By
Sherry Coleman Collins, MS, RDN, LD
National
Peanut Board’s (NPB) relationship with the food allergy community has certainly
evolved since its inception. Way back when it started, NPB and the peanut
industry were widely viewed with skepticism – even as the enemy! Fortunately,
things have changed in wonderful ways. In fact, I would say that NPB is living
the original Board’s goal of being “part of the solution” to the challenge of
food allergies.
NPB’s
commitment to be part of the solution for those with food allergies shows in
ongoing support of the food allergy community. NPB has had a long-term
partnership with food allergy advocacy organization Food Allergy and
Anaphylaxis Connection Team (FAACT).
FAACT’s
mission is to educate, advocate, and raise awareness for all individuals and
families affected by food allergies and life-threatening anaphylaxis. NPB has
been a sponsor since its beginning ten years ago, including sponsoring the
organization’s Food Industry and Research Summit. At this year’s event in
September, Ryan Lepicier, NPB chief marketing officer, expressed his
appreciation for Garrow-Holding and the food allergy community while providing
an update of the industry and America’s peanut farms. Sherry Coleman Collins,
MS, RDN, LD spoke about the many initiatives that NPB supports including
helping to promote early introduction of peanut foods to help prevent peanut
allergies and comprehensive approaches to food allergy management in K-12
schools, among others.
Over the
years, NPB has invested more than $36 million into food allergy research,
education and outreach. Through this effort, America’s peanut farmers have
supported early research that opened doors and provided seed funding for
life-altering studies and intervention, including supporting the research team
that conducted the groundbreaking LEAP trial. Because of his leadership in this
area on behalf of NPB over the past decade, Bob Parker, NPB president and CEO,
was recognized with the 2023 FARE Food Allergy Champion Award. FARE stands for
Food Allergy Research & Education and is committed to enhancing the lives
of individuals with food allergies, empowering them to lead safe, productive
lives with the respect of others through education and advocacy initiatives and
improved awareness around healthcare options and treatment – a mission NPB can
certainly get behind too.
"Bob's
commitment on behalf of NPB has made a significant difference in the work that
FARE does to advocate on behalf of Americans with food allergies,” said Sung
Poblete, CEO FARE. “We are grateful for his leadership and support of the food
allergy community and happy to recognize him with this award."
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NPB
Participates in Mexico In-Country Seminar
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(L-R): Peter Vlazakis, APC; Jeff Roper, NPB Texas Board Member, Lauren Highfill Williams, NPB; Donald Chase, APC.
The
American Peanut Council (APC) hosted a two-day seminar in Mexico City, August
29-30. The trade mission connected peanut industry leaders to Mexican customers
and stakeholders and more than 80 people from the U.S. and Mexico participated.
According
to the APC, Mexico is the top export market for U.S. peanuts. Nearly 150,000
metric tons, valued at $212 million, was exported to Mexico in 2022. By volume,
total U.S. exports of peanuts to Mexico have increased by 36% since 2018.
NPB
Director of Communications Lauren Highfill Williams and NPB Texas Board member
and member of the APC Export Committee Jeff Roper participated with Donald
Chase, Georgia grower and vice chairman of the Georgia Peanut Commission, in a
panel about the U.S. peanut crop.
“I was
honored to be included in the trip and to have the opportunity to speak to the
group about the status of the peanut crop in Texas and the Southwest,” said
Roper. “The Mexican market is one that we have been interested in and have put
emphasis on for over 10 years now with reverse trade missions. With us being
able to visit them in their country will pay dividends. They were very gracious
and hospitable. Trips like this and when they come to see peanut harvest on the
farm are incredibly important to building those relationships.”
To learn
more about the event, read the APC news release.
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Hy-Vee
Increases Peanut Butter Sales by 15% with NPB Partnership
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Retail registered
dietitians (RDs) continue to be an impactful target audience of the National
Peanut Board’s (NPB) nutrition communications efforts. As heroes at
point-of-sale, retail RDs serve as a trusted source of information for
shoppers. A cornerstone of this year’s program has been a partnership with
trusted Hy-Vee RDs to reach their loyal shopper base. Hy-Vee is a chain of supermarkets
in the Midwestern and Southern United States with more than 280 locations.
Building
on the momentum of a sponsorship in February of Hy-Vee’s ‘Meet Your Metrics’
program, which provided shoppers with coupons and messaging on the nutritional
benefits of peanuts, peanuts and peanut butter were on display as the
‘Dietitian Pick of the Month’ across Hy-Vee stores in July. The robust mix of
pulse points helped to drive a peanut butter sales increase of 15% when
comparing July 2022 sales to July 2023.
Throughout
the month of July, Hy-Vee RDs focused on showcasing the many benefits of
peanuts and peanut butter while meeting shoppers where they are. Peanuts and
peanut butter were integrated into store signage, cooking demos and local
events. In addition, direct links to peanuts and peanut butter were included in
digital ads on Hy-Vee’s website as well as their weekly digital newsletter
directly reaching 170,000 shoppers. Social media content, local television
cooking segments and media articles vastly extended the reach of peanut-centric
messaging.
This
year’s retail RD program has been multifaceted and included a variety of other
elements including direct outreach to promote the newly debuted Retail RD
toolkit and a year-long partnership with the Retail Dietitians Business
Alliance (RDBA).
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NPB
Connects with Farmers in North and South Carolina
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The second
week of September was a busy tour time for peanut-growing areas in North and
South Carolina this year.
First, the
North Carolina Peanut Growers Association (NCPGA) held their Field Day and
Annual Meeting at the Peanut Belt Research Station in Lewiston-Woodville, North
Carolina. Attendees viewed several plots testing insect, disease and weed
management solutions and some exciting innovations in breeding made possible so
quickly because of industry investment in peanut genome-related research. After
the research field tour, NPB Chairman Paul Rogers and NC Board member Ray
Garner provided the crowd with an update on NPB’s activities. Also in
attendance was former NPB Chairman Dan Ward and NPB Director of IT and
Compliance DeMarquiné Houston.
“By
mapping the peanut genome and using marker-assisted selection techniques our
peanut breeders can now offer new varieties with improved disease resistance in
as little as 7 years,” Ward said. “Before this technology was available, it
would sometimes take a breeder 15 years to offer a new variety and it may be 20
years before enough seed was available to plant that variety on a large scale”
The
following day, the National Black Grower’s Council held its final field day of
the 2023 Model Farm Field Day series. Antron Williams of Mahogany Farms, LLC
and a graduate of the Peanut Leadership Academy Class X, hosted the sixth field
day stop at his farm in Rowesville, South Carolina. Attendees, including
Houston, visited three of Williams’ fields and were able to network and ask
questions about technology, conservation, equipment and chemicals to the many
representatives who attended and/or demonstrated during the tour stops.
Alabama, Georgia, Arkansas, Louisiana and Mississippi also hosted stops on the
tour earlier this summer. If you’re interested in attending the 2024 tour, sign
up for updates here.
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The
Peanut Podcast Episode 21: Alternative Uses for Peanuts
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Peanut
production in the U.S. is skyrocketing. Ten years ago, U.S. peanut farmers
produced a two-million-ton crop. Today it’s three million. In ten more years,
it will likely be four million. Putting future peanut crops to good use will
take innovative approaches and requires attention now to set farmers and the
industry up for success. In this episode, we’ll learn about promising areas of
innovation—like peanuts’ benefits for poultry and egg production, high-oleic
and high oil content peanuts and even peanuts as alternatives for gluten and
dairy in food products—to push this crop into new frontiers and keep peanut
farming profitable. We speak with Dr. Nino Brown of the University of Georgia,
Dr. Marshall Lamb from the National Peanut Research Lab, Texas peanut grower
Larry Don Womack and Stephen Richards of Better Body Foods. Read the full recap
here and listen to the full episode here.
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Recipe:
Spicy Coconut Peanut Soup
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Photo and recipe courtesy of Tanika Douglas, Tasting Table.
This hearty, spicy soup is the perfect fall meal to keep you warm. The inclusion of peanut butter adds a nutty creaminess to the savory soup. See the full recipe here.
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National Peanut Board
Calendar for
October 3, 2023 - October 30, 2023 |
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The Peanut Podcast Episode 21
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October 3 | UMass Peanut Day
(Amherst, MA) | October 4 | |
Academy of Nutrition and Dietetics Food &
Nutrition Conference and Expo (Denver, CO) | October 7 - October 10 | |
Menu Directions (Columbus, OH) | October 8 - October 10 | China International Peanut Conference
(Jinzhou, China)
| October 15 - October 21 | Advances in Arachis Through Genomics
and Biotechnology Conference
(Huntsville, AL) | October 16 - October 20 | |
Georgia School Nutrition Directors
Conference (Athens, GA) | October 17 - October 18 | |
American Academy of Pediatrics
National Conference and Exhibition (Washington, DC) | October 20 - October 24 | |
School
Nutrition Roadshow – Stop 1 (Houston, TX)
| October 20 | School
Nutrition Roadshow – Stop 2 (Cobb County, GA)
| October 23 | |
American Academy of Family
Physicians Family Medicine Conference (Chicago, IL) | October 26 - October 30 |
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News in a Nutshell is a monthly e-newsletter from the National Peanut Board with the latest on USA-grown peanuts in the media, marketing and promotions, food allergy news, grower resources and much more. |
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Marketing & Communications Editorial Team |
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Ryan Lepicier Senior Vice President & Chief Marketing Officer
Lauren Highfill Williams Director |
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Lindsay Stevens
Associate
Sherry Coleman Collins, MS, RDN, LD
Consultant |
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Catherine Karanja
Specialist
Markita Lewis, MS, RD Associate |
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